1-800-FLOWERS.COM, Inc.
Senior Director, AI Marketing & Discoverability
Lead enterprise search and AI-discoverability strategy across a portfolio that includes 1-800-Flowers.com, Harry & David, Personalization Mall, Cheryl’s Cookies, The Popcorn Factory and Wolferman’s Bakery.
- Direct Enterprise SEO, Local SEO, AEO and AI Discoverability strategy across 15 consumer brands supporting more than $100M in annual organic revenue.
- Established the enterprise AEO program across eight AI engines, increasing AI share of voice to 32.6% while maintaining the brand’s category leadership.
- Own SEO migration governance for platform transformations, domain consolidations and large-scale site moves.
- Translate search, analytics and business intelligence into executive forecasts, roadmaps and investment decisions.